Message from Matt:

Hi, I’m Matt Knee.

I built and sold an Inc. 5000 company that I started from my apartment with no funding. I also wrote a book called Startups Made Simple. But before any of that happened, I was a stressed-out mess. Overweight. On 5 medications. Drinking too much. No direction. No plan. Just busy all the time with nothing to show for it.

I spent years figuring out what actually works. Not theory. Not “mindset hacks.” Thousands of articles, books, notes and more on what actually works. The main concept I came across that changed everything is “high agency.” I built a system for myself, used it to build a company, get healthy, and get my life together. Then I started teaching it to other people and it worked for them too.

That system is called Zorga. I know it’s a weird name, it’s just a play on the word “organize” which is also the domain name of this site (organize.io). I was trying to organize all the systems of my life to better serve me and become high agency. My wife said I should give this system a name and one day at dinner it popped: Zorga!

Anyway, it started out as just a simple collection of my systems that I used to help friends, family and people on my team. Then it was an ebook and now it’s a full video course and productivity app all-in-one. You don’t ever need another system because Zorga has distilled everything down to one simple framework that works every time.

What Zorga fixes

You already know something is off. You’ve tried the apps. Read the books. Maybe bought a course or two. It works for a week, then you’re right back where you started.

That’s not because you’re lazy. It’s because every tool you’ve tried only solves one piece of the puzzle. Your task app doesn’t know your goals. Your habit tracker doesn’t know your priorities. Nothing is connected, so nothing sticks.

The real issue is simpler than you think: you don’t have a system that ties it all together.

The four pillars

Zorga is built on four pillars. Each one makes the others work better.

• Direction. Get clear on what you actually want. Real goals, real vision, not a vague wish list. Once that’s clear every decision you make moves you closer to your vision.
• Action. Turn that clarity into daily action. A simple plan, focused habits, and the ability to actually start and finish things.
• Feedback. When things go wrong, learn from it fast and adjust. Most systems skip this entirely. Zorga builds feedback and resilience into your life.
• Optimization. Your health, energy, mindset, and finances either help everything above or quietly wreck it. We treat them as part of the system, not separate projects.

The Zorga Principles

These are the rules underneath the system, developed after many years of research. You don’t need to memorize them. Just read through and see how many hit home.

1. Own your life completely.
2. See reality, clearly.
3. Keep your word and raise your standards.
4. Choose a direction and focus on it.
5. Take relentless action.
6. Learn fast from feedback.
7. Protect your energy.
8. Master your mindset.
9. Commit to constant improvement.
10. Practice gratitude, humor, and perspective.

If you follow even half of these, your life will look very different in a year. See the full description of each principle here.

What to do next

If you want to try the system right now, the Zorga app is free for 14 days. No credit card. The full course is built into the app and teaches you the system as you use it.

If you’re not ready for that, join the weekly newsletter. Every Sunday I send one email with practical ideas to help you get more out of your week.